Over the last few years, sustainability has woven itself into nearly every aspect of our day-to-day lives. Amidst the constantly rotating fashion trends, we see knitwear as an eco-friendly all-year-round staple piece for every environmentally conscious fashion connoisseur. From sourcing to designing to the last stitch, we aspire to create figure-flattering silhouettes that adhere to our strict sourcing, manufacturing, and distribution standards.
For our first winter season we blended each garment with a base of merino for longevity, comfort and warmth with other luxury fibers such as cashmere, silk and possum.
To continue to honour our pledge of being a 100% zero waste and sustainable brand, we’ve taken the time to play with alternative eco-friendly yarns for our upcoming summer capsule.
Don’t get us wrong, merino wool will always have our heart and be the base for most of our knits, however, as the days are getting warmer, and it is getting increasingly harder to convince fashion focussed individuals that merino isn’t worn strictly in winter, we have experienced with eco-friendly alternatives to join our transeasonal knitwear galore.
Alternative fibers we have researched, swatched, tested and worn include: recycled cotton, organic cotton, Tencel Lyocell (made from wood pulp), and CiCLO polyester (made from plastic found in the ocean).
Recycled cotton, regenerated cotton, reclaimed cotton, or shoddy refers to the act of repurposing cotton fibers in order to avoid fabric waste and landfill pile-ups. This eco-friendly practice can either come from pre-consumer sources (scraps created by yarn and fabric by-products), or Post-consumer ( including the repurpose of garments, household items, and more).
According to the Council for Textile Recycling, the annual textile waste is around 25 billion pounds. By repurposing fabrics that have already been processed we aim to reduce energy, water, and dye consumption.
While standard cotton is genetically modified to add resistance, organic cotton doesn't use GMOs, pesticides, Insecticides, or herbicides, which unfortunately isn't true for the entire cotton industry.
FACT: Regular cotton belongs to the most pesticide intense industry worldwide.
Tencel Lyocell is certified as compostable and biodegradable, and as a result, it can fully revert back to nature. Made by the Austrian company Lenzing, this fabric is a renewable raw wood material created by photosynthesis via an environmentally responsible production process.
Its properties are extremely similar to cotton even though it is considered one of the most eco-friendly options.
CiCLO's innovative technology allows polyester and other synthetic materials to biodegrade like natural fibers as a way to reduce synthetic microfiber pollution. It's biomimetic processes are activated under long-time exposure to heat, moisture, or when it comes in contact with microbes that can be found in wastewater treatment plants such as water and landfills.
ZQ certified merino will always be number one
ZQ certified New Zealand sourced merino adheres to strict regulations that involve a big commitment to ensuring that the sheep producing the wool are humanely treated, well-fed, live natural and healthy lives, As a result, our knitwear boasts very highest quality, durability, and performance.
Merino wool is buttery-soft, environmentally friendly, biodegradable as well as an excellent thermoregulator. It's known for helping your body maintain a comfortable temperature in any weather conditions. Due to its absorption properties, this fabric absorbs humidity and retains heat even in the coldest and humid environments.
Spun into yarn, merino wool can be softer than cashmere and smoother than silk.